Gibney Communications wins PRCA Award for Christmas FM
Sunday, June 27, 2010
Gibney Communications was awarded the Public Relations Consultants Association (PRCA) Award for the Best Charity / Not for Profit Campaign 2010 for our work promoting the charity Christmas radio station, Christmas FM.
The award recognises excellence in Public Relations for a campaign carried out for a not-for-profit organisation. Christmas FM was run this year in aid of The Simon Communities Dublin and Cork. The campaign successfully achieved significant national print, television and online coverage which helped Christmas FM to secure corporate sponsorship for the station, drive listenership and increase donations. Christmas FM raised over double its original target in 2009 and double the figure that was achieved during the 2008 programme. The number of texts received in 2009 by the station increased by 50% year on year.